June 15th is around the corner. California and several others states are planning to fully re-open entertainment venues, and there’s a scramble to book artists for the summer. And the question for artists and venues isn’t whether you’re ready with your new songs, and new haircuts, and freshly stacked bars. It’s what are you going to do differently? What new experience are you going to create to convince people to get off the couch, and spend their money on live entertainment? Don’t just assume that people will come to escape their routine of afternoon Zoom calls with a Bloody Mary just off screen. It’s time to think about your worth ethic. What are you going to deliver to your audience, and what are you going to contribute to rebuild your local scene? And for that matter, what methods still work?
These are the kinds of questions my guest in this episode might tell you to ask yourself. Jeff Lysyczyn is an artist manager, and music educator, and just about the most dialed in person I know in the Nashville music scene. There’s a lot to be learned from him and from Nashville itself about how to keep working, and how to work together. This was a truly enlightening and encouraging conversation for me. I hope you’ll enjoy it as well, and that you’ll forgive the occasional drops in audio. I could have re-recorded this interview, but like any live performance, and as Jeff would say, despite the ups and downs you’ve just got to stay with it, and something good will happen.
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