In 1947, the sleepy town of Roswell, N.M., became known around the world because of an alleged UFO crash landing. Now, the town will have a new distinction by holding what it expects will be one of the first destination festivals in the United States since the pandemic closed all events across the country.
The 25th anniversary of the UFO Festival is scheduled for July 2, 3 and 4 in Roswell, the self-proclaimed “UFO Capital of the World.” The City of Roswell and event organizers are gearing up for record numbers amid the post-pandemic booming travel economy.
“People are looking to get out and have fun in a safe, family-friendly environment,” says Stephanie Mervine, tourism manager with the City of Roswell. “Our attendees will enjoy three days of UFO-themed activities geared for kids, teens and adults, as well as live music.”
The city is ready to handle the influx of weekend travelers enjoying their new RVs and camping equipment. Matthew Spencer, In Depth Events co-founder and part of the event management team notes, “So many other locations across the country are already reserved or at capacity. We are opening up spaces for RVers and campers to come, visit this historic area, and have some fun over the July 4th weekend.”